Free toolkit · two files
Your photos are fine. That's the problem. The agent is the only person paying you, and she notices ten things in a gallery that she will never mention to you. The ten are below. Two free files cover the shoot and the edit: a shot list with a 90-second prep checklist, and my base editing preset.
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The Shot List + 90-Second Prep Checklist + my base editing preset. Where should I send it?
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Download everything right here and bring it to your next shoot.
One more thing
Clean galleries don't matter if no agent ever sees them. The First $1K Playbook is the exact play to land your next agent: the outreach, the pitch, and what to say so they hand you the listing.
Get the Playbook for $37Instant access · One-time $37
Each one is a fix you can use on your next shoot, and the reason agents stop rebooking when you skip it.
Leaning walls
Crooked verticals make an $800K home feel cheap.
Blown-out windows
You just deleted the most expensive feature in the house.
Mixed color casts
Orange-and-blue rooms read "amateur" to a seller.
The fisheye trap
Too wide and buyers feel catfished at the showing.
Wrong camera height
The tripod height that makes a gallery flow.
The 90-second walkthrough
The dealkillers agents notice but never mention.
Flat lighting
Dim rooms get fewer clicks, and clicks are the product.
The HDR look
Halos and gray skies that scream "cheapest shooter in town."
Inconsistent galleries
A gallery that flows looks expensive. One that jumps doesn't.
Soft images
The aperture and tripod combo that stops the scroll.
Shot List + Prep Checklist
A two-page PDF. The 90-second walkthrough before you shoot a frame, three questions to ask the agent first, the shots per room in order, and the checks before you deliver. Print it or pull it up on your phone.
RE Base Preset
One .xmp file for Lightroom or Camera Raw. A clean, natural starting point for your edits, the opposite of the HDR look.
Before I ever picked up a camera, I sold real estate for nine years. I've stood in a thousand kitchens and watched which photos make a seller pick one agent over another. That's the lens here: not f-stops for their own sake, but the handful of things that make an agent look like the obvious choice, and book you again. That's the part your competition can't copy.
Yes. The checklist and the preset cost nothing. Drop your email and they're yours.
It's for anyone shooting listings who wants agents to keep booking them. New or 50 shoots in, the same 10 things separate the galleries that get rebooked from the ones that don't.
Whatever you've got. This is about the choices you make in the room and what agents pay for, not gear.
It's a standard .xmp file. In Lightroom: Develop → Presets panel → the + → Import Presets → select the file. It's a starting point, not a one-click finish.
Grab the bundle, bring it to your next listing, and let the work do the talking.