The three-package sheet builder
Your numbers in. One page out.
The sheet from lesson 1: three packages, one line for larger homes, up to three add-ons, and the line to send with it. Fill it in, download the PDF, and send that when an agent asks what you charge.
Your studio
Package One
Julian’s sheet: $390.
Package Two
Julian’s sheet: $999. Build the middle one as the one you want most agents to pick.
Package Three
Julian’s sheet: $1,499.
Larger homes
Add a flat amount per additional 1,000 square feet, on every package. One number, no table.
Add-ons, up to three
Optional.
No price, no line on the sheet. Three at most. If you have a fourth, you have a second page.
Contact
The line to send with it
Only the days change.
Here’s the sheet. Pick one and send me two times that work or .
Your sheet, as it prints
Three prices first.
Your studio · Listing photography
Homes under 2,000 square feet
-
Package One
25 to 32 photos. Next-day delivery. MLS-sized files plus full-resolution files for print.
$ ____ -
Package Two Most agents pick this
Everything in Package One, plus a twilight exterior and four vertical crops for her social.
$ ____ -
Package Three
Everything in Package Two, plus a 60-second vertical walkthrough.
$ ____
Over 2,000 square feet: add $ ____ per additional 1,000 square feet, on every package.
Add-ons
Here’s the sheet. Pick one and send me two times that work Thursday or Friday.
Your phone or email
The rules
- ✓Never quote a bare rate.
- ✓Three, not five, not one.
- ✓One page.
- ✓Nobody else negotiates it for you.
- ✓Change the numbers once a year, on purpose.
What to do with it: when an agent asks what you charge, reply with the PDF and the line. Nothing else.