Ask the agent
Should I put my prices on my website?
Yes. She is reading your site on her phone between showings, and if she has to click or call to see a price, she is already on the next photographer’s page. Agents pick the page that answers before the light changes.
If she has to click to see your prices, she leaves
She is on her phone, in the car, between showings. She is not researching you. She is trying to book a photographer before her next appointment.
"Call for pricing" reads as expensive, and as work. Two things she does not have time for at a red light. She is not going to call to find out. She is going to pick the page that already told her.
You still get to sell her. On the call, after she has picked a package. Not to get her to call. The page does the first job so you can do the second one. That is the order: page first, you second.
Above the fold: what’s in it for her
The prices go on the page. What sits above them decides whether she ever scrolls down.
Up top: the offer, the guarantee, a form. Nothing else. Ours is photos by 9 a.m. next morning, guaranteed, or they’re free. That is the whole top of the page. Not your story, not your gear, not a slideshow. The thing she gets, the promise behind it, and a way to book it.
Right under it, the prices. $390, $999, $1,499, and the $149 basic, each with what is in it. Say the price. Say the turnaround. Say what is included. That is what she is scanning for, and if it is not there she scrolls to the next site, not the next section.
I never called a vendor to find out a price in ten years of listing houses. I picked whoever’s page told me the number, the turnaround and what was included before the light changed.
Show your work, show your face, and stop rebuilding
Under the offer and the prices: your best work and a photo of you. That is the whole page. Say real estate marketing, not photography.
Hand-coding is a way to feel busy without talking to an agent. Not ready? Load your best work on an HD PhotoHub site, put the packages under the offer, and go sell. The site is not the business.
I had no website for four years. Today Cineminn is #1 on Google for Minneapolis real estate photography, and the site is still very average. The page answers her questions. You do the selling.
The page answers. You sell.
This week: put your three packages and your guarantee above the fold, then stop rebuilding everything else.
The three-package sheet I send agents
Put your numbers in it before your next booking. Free. Then take the sixty-second roadmap quiz and I tell you what to fix first.
Get the sheetGet my roadmapStraight answers
- Should photographers list prices on their website?
- Yes. Agents read your site on a phone between showings and pick the page that answers first. "Call for pricing" reads as expensive and as work.
- What should go at the top of a real estate photography website?
- The offer, the guarantee and a form. Then the packages with what is in each. Then your best work and a photo of you. Nothing else.
- Do I need a custom website to get real estate photography clients?
- No. Cineminn had no website for four years and the current one is very average. Load your best work on an HD PhotoHub site and go sell.
Related questions
Julian Lundgren sold real estate for ten years before he shot a listing for money. He runs Cineminn, a Minneapolis real estate photography studio, and writes these answers from the agent’s side of the table. Send a question to info@cineminn.com.