Start here

Everything I give away, in the order to use it.

Pick your stage. Do the one thing. Come back when it’s done. No email wall on any of it, and nothing here needs a better camera.

Not sure where you are? Sixty secondsThe roadmap as a PDF

The roadmap. Three stages, one thing each.

I sold real estate for ten years before I shot a listing for money, so this is built from what agents actually pay for, not from what photographers think matters.

Stage 1 · Pre-start

You own a camera. Nobody has paid you yet.

You don’t have a client problem. You have no list and no routine. Gear is not the gap.

Do this firstRead Start Here and Your First 10 Clients. Shoot one friend’s house this weekend, full shot list. Build a list of 25 agents. Don’t buy anything.
Stage 2 · Builder

Paid at least once. A few hundred to a few thousand a month, and it’s lumpy.

Eight listings one month, three the next, same photos. You’re not underpriced, you’re unpackaged, and your first message is getting deleted.

Do this firstBuild your three-package sheet tonight with the builder below. Send ten openers this week, one observation and one question each. Log every one.
Stage 3 · Booked

The calendar is full. The evenings are texts, invoices and galleries.

If your income stops the second you stop shooting, you own a job with a camera. The ceiling is real and you should know your number.

Do this firstRun the ceiling calculator with your real times and your real price. Write the weekly number down. Then write one decision down for the first thing you’d hand off.

Five tools. No email wall on any of them.

Built from the things my studio actually uses. Each one does one job.

NewThe three-package sheet builderYour numbers in, a one-page sheet out as a PDF. The only pricing document you ever send an agent. NewThe ceiling calculatorYour real shoot times and your real price in. The best week one person can have, out. The DM graderPaste the message you were about to send an agent. See what she sees. What to charge in your metroRate bands, not averages. Where your market actually sits. The shot listPer-room counts and the walk order, so every decision is made before you get there.
Course buyersThe Prospecting StudioYour agent list, outreach tracker and daily routine in one file. Included with the course, never sold on its own.

Four sheets. The ones my studio sends.

One page each, as a PDF, with the why on the page. Print them, put them on your phone, send them.

The three-package sheetWhat to charge, how to say it, and why a bare rate loses the job. The one-observation openerThe first message agents answer instead of delete, and the day 3 and day 10 follow-ups. The 40-minute shot listRoom by room, in walk order. A normal three-bed in about forty minutes. The delivery checklistThe five things she needs when the files go out. Why agents rebook, or don’t.

The free classroom. Fifteen lessons, text, read in an evening.

The business half of real estate photography. No signup, no upsell to unlock anything. Start at the top.

  1. Start Here
  2. The Path Is Simple
  3. How to Price
  4. What to Sell
  5. Your First 10 Clients
  6. Selling Your Services
  7. Marketing Your Services
  8. Finding Editors
  9. Managing Your Clients
  10. Business Structure
  11. Equipment
  12. The Seller Wasn’t Ready: Shooting Occupied Homes
  13. How to Photograph an Ugly Listing (Without Lying)
  14. The Agent Went Quiet After Your Quote
  15. Getting Paid, Every Time

82 questions photographers actually asked, answered from the agent’s side.

Forums, comments, my inbox. In their words. Pricing, getting agents, keeping them, running the business, and some opinions.

The answers82 questions, one page each, with the line to say and the one thing to do this week. 82 lessons, one line eachTips and tricks, the agent’s version. Also a PDF you can send to any photographer.

Know a photographer who’s still quoting a bare rate?

Send them this page. One link, everything free, in order.

fulltimerealestatephotographer.com/start

Or the PDF of the 82 lessons: download it. Share it with anyone.