Ask the agent
What do I say in a 15-minute presentation to a brokerage?
Skip the gear slide. Eight agents, one room, fifteen minutes: spend it on your camera and they forget you by lunch. You want to walk them through the plane ride. They’re buying the vacation. Ten slides, old way versus new way, and a close that’s a question.
Nobody in that room wants the plane ride
The plane ride is your gear, your packages, your process. The vacation is more listings and looking like the top agent in the room.
Your lens, your gimbal, your turnaround and your edit are the plane ride. Nobody books a vacation for the plane.
Every slide answers one question: what does this do for her next listing? If a slide can’t answer it, cut it.
Ten slides is plenty. The deck isn’t the pitch. You are.
Six or eight agents means you’re talking to six or eight next listings. Every slide is about one of those.
Old way, any photographer. New way, a media partner
Here’s the slide that makes the broker lean in. There’s no photo on it.
Old way: any photographer, a gallery link, done. New way: an annual headshot, a video business card, social posts off every listing. One partner for all of it.
The old way is what they have now: a different photographer per agent, a link in an email, nothing after the photos. The new way is one partner whose job is making their next listing win.
A $50 Meta ad per listing runs 10 to 15 leads. That’s a number she repeats to the seller, and to the next agent at the water cooler.
If you’ve sold houses, say it once: "I was in the seat just like you. I sucked, and I figured out this one part." Ten years of vendor pitches at sales meetings taught me which ones I remembered: the ones who told me what the listing would do, not the camera.
Close on a question and build their package in the room
The last slide is where most photographers pitch. Don’t. Ask.
One line: "What do your agents need most?" Write their answers where they can see them.
The question does two things. It stops you pitching, and it makes the room tell you what to sell them. Write it on the whiteboard, not in your notes.
Match the answers to your $390, $999 and $1,499 packages while they look on. They’re building it. You’re holding the pen.
The discount, if there is one, goes on the video upgrade: a code only her agents can use. Never the core. Discount the core and you just set your new price.
The code is for her office only, on the upgrade only. It gives the broker something to announce, and it leaves your core price exactly where it was.
What do your agents need most?
A room of agents buys what the listing will do, never how you shot it.
Tonight, build ten slides: old way versus new way, ending on "What do your agents need most?" and a broker code on video only.
The agent opener scripts
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- What should a real estate photographer present to a brokerage?
- What the listing will do, not the camera. Old way versus new way, a media partner instead of any photographer, and a last slide that asks what their agents need most.
- Should I offer a brokerage discount in my presentation?
- Only on the video upgrade, as a code her agents can use. Never on the core packages. Discount the core and that’s your new price.
- How long should a presentation to real estate agents be?
- Fifteen minutes and ten slides. Spend none of it on gear. Close on a question and build their package in the room.
Related questions
Julian Lundgren sold real estate for ten years before he shot a listing for money. He runs Cineminn, a Minneapolis real estate photography studio, and writes these answers from the agent’s side of the table. Send a question to info@cineminn.com.