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Media rates track home prices, which is why every flat national answer is wrong. Set your market’s median, pick the job, and get the three numbers that matter: your floor, the market, and what the right agents pay.
The property
The job
Bands are modeled from published market-rate data by metro home price. A calculator, not a promise — and not a ceiling. Your market’s top agents are paying premium to somebody; the only question is whether it’s you.
An agent’s commission scales with the sale price, so what a listing “deserves” to spend on media scales with it too. In a $250K-median metro, stills on a standard listing run around $215–$250 and full listing-launch bundles $375–$500. In a $400K market those move to roughly $290–$425 and $600–$900. In $700K+ metros the top of the market clears $1,200 a listing. Same camera. Same hour of shooting. Different median.
Which is also why “what should I charge” threads full of national averages keep talking photographers into $150 — someone in a cheap metro is answering someone in an expensive one. Set the slider to your median and stop taking pricing advice from a different market.
Knowing the number is the easy half. Saying it out loud to an agent without flinching — that’s the pricing sheet, the scripts, and the 30-day plan.
Get My Roadmap — Free → The full pricing sheet by property type and square footage is in the $37 First $1K Playbook.